Disney's "Magical" Blu-ray roadshow to hit American malls

Circus-like tactics employed in high-def battle


18 July 2007 12:20 GMT / By Amy-Mae Elliott

Disney's "Magical Blu-ray Tour", sponsored by Panasonic, is due to visit 18 malls for 3-day runs in America.

This latest move in the high-def format war takes the battle away from the statistical pie-chart pie-slinging we've mostly seen so far and out on to the streets.

The show, which is described as "lavish" comes complete with "towering" widescreens, interactive video-game and movie stations, and even a mini movie theatre.

Inside the theatre will be hourly presentations on high-definition and Blu-ray technology apparently tying the technology to Walt Disney's "legacy of imagination".

In addition, kiddies will be shown excerpts of Disney movies on Blu-ray discs and players including "Cars" and the "Pirates of the Caribbean" films.

It's an interesting move from the Blu-ray lot and it should be interesting to see how the HD DVD group respond.

Similar tours with clowns and acrobatic displays by specially trained little people juggling HD DVD players might be a start...

Related
Full tags
Home Cinema, Blu-ray, HD DVD, Disney, Panasonic

share print story pdf email story

Recommended articles

Search

Loading

Best iPad 2 apps

We detail the best iPad 2 and iPad apps in the app store Which iPad app should you download?

Windows 8

All the features and details of the new Microsoft operating system explained What's new in Windows 8?

iPad 3 rumours

What comes next? We look at the possible features, leaks, images, specs and more

Pocket-lint poll

Q. Will you be buying a PS Vita?

Vote YES Vote NO

» LAST TIME
When asked Will Samsung be making a mistake if the Galaxy S III isn't shown at Mobile World Congress in February? 51% said yes and 49% said no