Fujitsu Siemens today announced a complete rethink and redesign for their entire range. At a press conference in Frankfurt, Germany, the company unveiled a new core and shell design to span their products in both the consumer and business ranges.

The striking black and white design has been applied from the big to the small, from desktop towers to USB drives. The aim is create a recognisable and contemporary design that customers will immediately identify as Fujitsu Siemens, without needing to hunt out the logo.

We snapped some images from their consumer range around the event.