Fly Mobile has announced the launch of the SX 200 mobile phone with the bold claim that it's "the best value mobile phone currently available in the UK".
The SX 200 offers a (megapixel count not specified) digital camera, an FM Radio, MP3 player functionality, Stereo Bluetooth, video recording and playback on the phone, mobile internet, speaker phone capabilities and memory card support.
These slightly vague specs are all packed into a slider design that will set you back £29.99 - available exclusively from Woolworths.
A Fly Mobile bod said: "Why should mobile phones with music players, video recording and stereo Bluetooth be expensive on pay as you go? At Fly we like to think differently and offer these features in well designed, good looking devices at fantastic value for money".
The SX 200 is available now from Woolies on the Virgin Mobile network.