BBC's iPlayer is now available to iPhone and iPod touch owners on the go.
The BBC has launched a new version of its iPlayer video on demand service specifically for the Apple devices, which allows immediate streaming on iPlayer content.
It is the first time the software has been available on portable devices, and it will work over a Wi-Fi connection but not over the mobile network.
And compatibility with other portable players is mooted - a BBC developer said that the corporation was currently working on other versions of the iPlayer for "many more" devices.
Anthony Rose, writing on the BBC internet blog, said: "We started with iPhone because it is the device most optimised for high quality video currently available".
In separate news, the Beeb has agreed a deal with Wi-Fi firm The Cloud to provide all BBC online services for free at its 7500 hotspots.