WEBSITE OF THE DAY - 1-18-08.com

One to watch as the rumour mills start to grind

11 July 2007 0:00 GMT / By Ian Hughes

This is an odd one to recommend I'll admit. It doesn't actually do anything, or tell you anything, or move or make any noise. It just displays an image.

Your mission, should you choose to accept it, is find out what the hell it's all about.

A few minutes Googling and you'll probably find the answer: this is the home page for a top secret J.J. Abrams film project. He's the guy behind Lost, Mission Impossible III, Alias and next year's eagerly awaited new Star Trek. This, it would appear, is some sort of monster movie.

It might be called Cloverfield or The Parasite, who knows? The trailer is currently wowing US audiences and you can find pirate versions on the net if you look hard enough. It doesn't give much more away and that's really the point.

This is some of the best marketing we've seen in a while. A little teaser, months before the project hits the screen and then nothing more than rumours and speculation. We love it and can't wait to see what it's all about.

Watch this space...

www.1-18-08.com

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