It seems our love of those robots in disguise has been driving DVD sales for Paramount studios.

The studio's owner Viacom has announced its quarterly sales figures and boasted a 16% rise in profit.

As well as booming DVD sales (perhaps also driven on by the writers' strike in the US which affected sitcoms and live shows alike); the company also pointed to rising ads revenue from MTV - another key brand it owns.

Viacom made a net profit of $559.5m (£282m) in the last 3 months of 2007.

This compares with a profit of $480.8m for the same period a year earlier.