Transformers movie drives DVD sales
It seems our love of those robots in disguise has been driving DVD sales for Paramount studios.
The studio's owner Viacom has announced its quarterly sales figures and boasted a 16% rise in profit.
As well as booming DVD sales (perhaps also driven on by the writers' strike in the US which affected sitcoms and live shows alike); the company also pointed to rising ads revenue from MTV - another key brand it owns.
Viacom made a net profit of $559.5m (£282m) in the last 3 months of 2007.
This compares with a profit of $480.8m for the same period a year earlier.