Dixons.co.uk has issued a press release stating that its seen an increase of over 150% in the numbers of customers searching for Blu-ray players.
Following yesterday's announcement that Toshiba is to cease manufacturing the rival HD DVD format, rather than offering players for peanuts, as other retailers are, Dixons.co.uk has since withdrawn all models of HD DVD player from sale.
Managing director at Dixons, deVere Forster, comments: "This is good news for consumers as the availability of a single format will allow consumers to purchase the high definition Blu-ray format DVD player with every confidence and enjoy all the benefits that this fantastic format has to offer".
"Now that the winning format is clear, Dixons.co.uk's aim
is to have the UK's widest selection of Blu-ray players available for customers soon."