Company pays over half a million for domain name

A cruise operator has broken the record for the amount paid for a domain name by a British company by paying £560,000. bought the domain from German travel company Nees Reisen, adding just one letter to its existing domain.

The previous British record was which was recently bought £150,000 by ASAP Ventures. The global record is held by which was purchased for a reported £7 million by Escom in 2006.

The new owner of said: "We wanted the top positions so that when internet users are searching for cruise deals, reviews or news we are the first port of call". Oh dear.