Ban dai is hoping to quell fans of popping bubble wrap with a new keyring that is best described as an electronic bubble packaging simulator.

Launched last year in Japan, the device called "Puchi Puchi" will simulate popping bubble wrap when you press one of its eight buttons.

When you press the buttons enough you get rewarded with a random sound like a dog bark or a doorbell.

Available in white, blue and pink, the unit will cost around £5.

Any why Puchi Puchi? It's the Japanese onomatopoeic word to describe the sound of bubbles popping. - learn about it / talk about it / deal with it At parents can find all the advice they will need to keep their children safe online. Designed specifically for parents, the site offers a wealth of up-to-date, unbiased information and advice about how to deal with online safety. Parents can learn about the latest issues and technologies, get great tips on how to talk about online safety with their children and get the best advice on dealing with issues and taking action. Created with experts, Internet Matters provides detailed information, but also signposts to best-in-class resources from individual expert organisations. Our goal is to ensure parents can always access the information that they need, in a format that is clear and concise.