The Digital Hero 3, just gone live for sale over on I Want One Of Those, is described as a "real tough-nut" digital camera.
It'll do you 3-megapixel stills and up to 54 minutes of video with sound, whether you're up a mountain in the snow, out at sea in a storm, or up to 30 metres underwater.
Simple to use, this tough and chunky piece of kit can be strapped to your wrist, kayak paddles, dirt bike handlebars or your wind-surfer, so perfect for capturing those extreeeme sporting moments.
Shockproof, waterproof and - apparently - idiot proof, the cameras has 16MB of onboard memory but is expandable up to 2GB with an SD card.
Aimed at the YouTube generation, this new battery-powered offering costs £99.99, plus P&P.