As you'd expect from Far East tech news site Aving, the model showing off the latest MP3 player was beautiful, with flowing auburn hair, dark eyes and ... a wet nose.
Yep. This new gadget is for our four legged friends. Innobitz has launched its "pet-use" portable MP3 player called "JooZoo" in Korea.
In case you were wondering, it's designed for the "pet's relaxation and safe play stimulation". Of course.
That's not all though - just to up the stoopid factor to 11, it's also adorned with 18k gold and diamonds, and comes in the design of a heart-shaped necklace.
About a grand. Available now.