Although there has been no official announcement from Apple, iTunes has cut the price of its DRM-free, higher quality offerings and begun to sell tracks for 79p.
The reports suggest there will be a reduction in the price of all iTunes Plus tracks from 99p to 79p and albums from £9.99 to £7.99.
In America similar price cuts have been spotted with DRM-free music getting reduced from $1.29 to 99 cents.
Apple is expected to announced that independent labels - most of whom have long-supported DRM-free downloading - are joining iTunes Plus.
These price cuts are due to the launch of Amazon.com's MP3 store that offers DRM-free downloads for around the 89 cent mark, rather than for the love of the people.