78% of UK's online population social network
comScore has released a report into the online habits of the UK's social networking community.
To put the results in a European context, the Euro social networking community stood at 127.3 million unique visitors in August – reaching 56% of the European online population.
UK participation in social networking usage was revealed to be the highest in Europe, with 24.9 million unique visitors – 78% of the total UK online population – now belonging to the country’s social networking community.
Usage of social networking sites in the UK proved heavier than the European average in terms of hours spent, pages viewed, and the number of visits per month.
The average visitor to social networking sites in the UK spent 5.8 hours per month on those sites in August and made 23.3 visits.
Light users made on average 4.6 visits per person while heavy users spent a substantial amount of time viewing social networking content in August, devoting 22 hours per person to their favourite social networking sites and making 71 visits.