Well, crazy like a fox. Art Lebedev the Russian genius behind the Optimus Maximus keyboard, has turned his design studio's attention the humble remote control.

Over half a metre long, instead of having to fuss with the tedium of keying in numbers to reach a channel, say, 119, there is a seperate button for every channel.

Brilliant! The version pictured has 399 buttons. And no doubt if more channels start broadcasting they could sell extenders to fit on the end.

Just a concept at this stage...