Grand Cherokee gets special edition treatment

Continuing the trend of car manufacturers attempting to garner credibility with affluent coolandthirtysomethings by partnering with clothing brands, Jeep has announced it’s teamed up with Snow+Rock.

A new special edition Grand Cherokee, available for a limited time at Chrysler dealerships, is available in both Limited and Overland styles. Extras include chrome tail lamp guards, black running boards, rear splash guards, a moulded cargo tray, multi-purpose roof crossbars (Limited models only) and a choice of ski carrier, roof box or bike rack.

There’s even £2000 off the price of the standard Limited and Overland models, and customers get a £250 Snow+Rock voucher so they can get sailing jackets, fleeces and thermal undies or whatever it is that outdoors-y types wear.

The Jeep Grand Cherokee Snow+Rock range starts at £28,590.