Hasselblad has launched the Mark II version of its super high-end H3D DSLR.
Available immediately worldwide, this 39-megapixel monster will set you back around £18,500, although there are 22 and 31 megapixel versions available for less.
The biggest hardware change is the introduction of a 3-inch LCD display, while tweaks have been made to the controls and the sensor is now specially cooled to reduce noise.
Christian Poulsen, CEO of Hasselblad, said: "With the introduction of the Hasselblad H3D-II, we believe that the world’s best high-end DSLR camera has just got better".
"By further raising the level of integration by improving the controls, functionality and sensor cooling, and adding a new and more intuitive user interface, and a bright, 3-inch display, we continue to address the needs of professional photographers and to reassure them that, by investing in Hasselblad, they’ve made the right choice."
"The Hasselblad H3D-II continues the evolution of the world’s most advanced DSLR camera system and, will set a new standard for digital photographic quality."