Doro - a Swedish consumer electronics company has announced the launch of its NeoBio range of cordless DECT home phones in the UK, which can apparently be summed up in two words "organic design".
The blurb goes that Doro's design team has "combined natural organic shapes with the crisp, contemporary principles of Swedish design", all without a flatpack in sight.
Each handset comes with two decorative "skins" which can change the appearance and style of the phone so owners can personalise their phone and coordinate it with their interior colour scheme.
"Our ambition was to create an appealing home telephone that's pleasing to look at with a design that can be changed to match the home's interior."
"In developing NeoBio we have succeeded in coming up with a product that's both stylish and comfortable to use. More importantly it doesn't cost the earth. NeoBio makes hi-design accessible to the masses", says Fredrik Forssell, Doro's European marketing director.
Handsets will be available nationwide in Currys Digital Stores, Currys Superstores and online from mid September from £19.99 to £69.99.