Ergo Bike Premium 8i, a web-enabled exercise bike
This is the Ergo Bike Premium 8i from German manufacturer Daum Electronics. Its big USP is internet connectivity that means you can go online to select courses to "ride".
And - thanks again to the interwizzle - you can go head to head with other indoor cyclists, insult their speed via VoIP and watch them slowly turn red through the webcam.
It's about £2000 - which, even when you consider the built-in MP3 player - still sounds like a lot.