LG has shown off the U990 - a high-end handset that it hopes will emulate the success of the recent flashy phones from the company.
The U990 will boast a 5-megapixel camera and is 3G-enabled, with HSDPA high-speed download technology, soon to be available on the 3 network in the UK.
With definite design cues from the Prada and the Shine, this is going to be launching on 3 in October but no pricing has yet been revealed.
The screen is a touch-sensitive 3-inch display, with a 240 x 400 resolution, and is capable of displaying 262,144 colours.
Unusually, the U990 camera has a manually controlled digital zoom that is adjusted via a dial around the lens itself.
This dial will apparently double-up as a form of jog-dial, allowing users to scroll through the camera's other functions too.
The U990 will come equipped with 170MB of memory for those big 5MP pics, and there's also a Micro SD card slot to provide users with some additional storage capacity.
We'll bring you more info soon...