Toys R Us is laying claim to the biggest range of Transformers toys in the UK, and will be dedicating a 24 foot wall in every store to the robots with huge imagery of the Transformer characters and sound effects.
They say that the massive display of toys, games and stationery from the new movie will be the most spectacular display of Transformers toys to be seen anywhere in the world.
Well, there's only one way to find out and we're sorry to say it looks like we're all going to have to trek down to our local store and check out these audacious claims firsthand, gosh-darn, what-a-pity, nevermind.
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