adidas and the LA Galaxy of Major League Soccer (MLS) yesterday launched the newly redesigned Galaxy team uniform and logo for the 2007 season. This is the first re-branding that the franchise has undergone in their 12 year history, timed with the Galaxy’s recent signing of international soccer star, David Beckham.
adidas and the LA Galaxy worked closely with SME Brands to develop the new logo. The LA Galaxy will debut their new jersey when they take on Chelsea FC in the World Series of Football tournament, 21st July at The Home Depot Center on the campus of California State University.
LA Galaxy President and General Manager Alexi Lalas said: "We wanted a classic and clean look that would stand the test of time, something that generations of players and fans would wear with pride on and off the field … We strived to create a jersey with an eye to the future and a nod to the past. With adidas and SME we were able to achieve all of this and more".
The new adidas uniform features the LA Galaxy "Quasar" crest as a woven badge on the jersey with two embroidered stars representing their two MLS Cup championships, accompanied by the adidas three stripes down the sleeves. The uniform also highlights the new LA Galaxy team colours, navy, gold and white.
"A Quasar is the heart of a galaxy and generates incredible light and energy", added Lalas. "Our crest shows a Quasar shining brightly in a deep blue California sky. It illuminates the initials 'LA', used globally to refer to our City of Angels. The color gold honors the Galaxy’s proud history and tradition in the Golden State."
Luckily they have a poster boy to show off the new kit too.