Yo, yo, yo! Packard Bell has launched of its new "FunKey Town" MP3 player that they are claiming is the first "streetwear" music player.

The Packard Bell FunKey Town has aluminium casing with orange highlights and comes with a white anti-shock silicone sleeve that improves grip.

The included snap hook and neckstrap means that it can be worn around the neck or hooked onto a belt loop or bag.

It sports a retractable USB2 connector that it charges through, it's available with 1GB or 2GB of storage.

The Packard Bell FunKey Town plays MP3 and WMA music files, and is compatible with DRM-protected files.

If you want to take a trip to FunKey Town, then it's now available in Europe from around £33.