Sony launches nine new BRAVIA LCD TVs in the States

Sony USA has introduced nine new BRAVIA flat-panel LCD high-definition televisions.

The new models all feature 1920 x 1080 full high-definition resolution, 10-bit panels and, in some models, Motionflow 120Hz high frame rate technology, as well as x.v.Color capability. They come in screen sizes of 52, 46 and 40 inches.

All of the new models in the line feature Sony's Digital Media Extender (DMeX), offering a digital connection for the BRAVIA Internet Video Link module (sold separately), which allows users to view select internet video,
including high-definition content, from providers like AOL, Yahoo! and Grouper, as well as Sony Pictures
Entertainment and Sony BMG Music.

To simplify operation is Sony's BRAVIA Theatre Sync feature with its one-button command, which integrates the operation of the television with supporting external components connected via an HDMI input.

Through a simple one-button click of the remote, users can view a Blu-ray Disc movie, listening to surround sound audio via an AV receiver, and controlling other components, all over just one single cable connection avoiding the hassle of powering on individual components, changing AV receiver audio input, switching TV video inputs, etc.

The new BRAVIA HDTVs feature "Theater Mode" that adjusts the TV to display movies, better preserving the mood and detail that the filmmaker intended.

When the Theater button on the television's remote control is selected, the TV automatically adjusts settings to one that has been specifically optimized for BRAVIA LCD and SXRD display technology.

BRAVIA TVs are also optimised for photos allowing users to view pics from their compatible digital cameras on their large-screen HDTV sets.

The new Photo TV HD mode boasts to bring the look of actual printed photography to the set reproducing high quality digital photos by fine-tuning parameters, including sharpness, gradation and colour.

The new W-series includes the 52-inch KDL-52W3000, 46-inch KDL-46W3000 and 40-inch KDL-40W3000. The full HD 1080p models feature Live Color Creation technology with WCG-CCFL backlight and 10-bit processing with a 10-bit panel, which has the capability to deliver 64 times the level of colour expression than 8-bit panels.

Sony's new 52-inch KDL-52XBR4, 46-inch KDL-46XBR4 and 40-inch KDL-40XBR4 feature a floating glass frame design with the ability to swap the standard black bezel out for any of eight other optional colours including Scarlet Red, Pacific Blue, Arctic White, Sienna Brown, Titanium Silver, Midnight Black and new for 2007, Rose Metallic and Champaign Gold.

The 52- inch KDL-52XBR5, 46-inch KDL-46XBR5 and 40-inch KDL-40XBR5 televisions also feature the floating glass design with an elegant piano black-finished bezel (non interchangeable.)

Both XBR model lines offer Sony's Motionflow 120Hz high frame rate. The Motionflow technology creates 60 unique frames between each of the existing 60 frames, doubling the frames displayed per second in real-time, further improving images for fast action sports and other programming.

The XBR models also add BRAVIA Engine Pro circuitry with Digital Reality Creation-MultiFunction v2.5 which upconverts non-1080p signals, including 720p and 1080i.

The KDL-52XBR4, KDL-46XBR4 and KDL40XBR4 models will be available in August for about $4800, $3800 and $3000, respectively.

Also shipping in August, the KDL-46XBR5 and KDL-40XBR5 will be about $4100 and $3300. The KDL-52XBR5 model will come out in September for about $5,100. Sony's KLD-
46W3000 and KDL-40W300 models will debut in July for about $3500 and $2700, respectively, while the KDL-52W3000 will be available in August for about $4300.