Now available exclusively on the UK Apple Store online you can add a special touch to your gift if you order a new iPod - a signature gift box with a red ribbon and a personalised greeting card.
Apple are suggesting the new service as ideal for forthcoming Father's Day - you could help your dear old Dad digitalise his music collection.
More of interest we feel is the chance to buy yourself a shiny new iPod, get it sent to the office all gift-wrapped with a "from a secret admirer" personalised note.
This will; (a) make you look gorgeous and popular, and (b) rid you of any guilt in splashing out on another electronic gizmo … genius.
Gift wrapping is available for all iPod orders and costs £3.