Yahoo's oneSearch launches in Europe
Yahoo's mobile searching technology has been localised and launched in the UK.
oneSearch was only previously available in the US and as part of Yahoo's integrated 2.0 search application. It has now been localised and introduced across Europe.
The tool makes searching for information across a range of category types easier on mobile handsets, and had only made the service available via any mobile web browser in March. oneSearch enhances mobile searching for the small screen by making results more relevant and by giving higher billing to listings and other content types.
The localised service covers UK, France, Germany, Italy, Spain and Canada although the Go 2.0 application still does not work on many handsets - it bundles a further range of Yahoo! services in a widget application suite.
The model will be very similar to the American version, ads will be placed on European oneSearch results as Yahoo's innovations look to steal a march on rivals.