Creative launches Zen Stone MP3 player

Creative's new Zen Stone is a 1GB MP3 player designed for those with an "active lifestyle". Buzzwords aside, it is mighty small, mighty colourful and looks mighty simple to use.

Available in six glossy colours (black, white, red, blue, pink and green) with the capacity to store up to 500 songs, the Creative Zen Stone will do random shuffles through your music files, or gives you playlist folders and favourite artists as navigational options. The battery life is a claimed "up to 10 hours" and it will cost you a mere £27.99 - cheap enough to get one in every colour. They certainly look good enough to eat.

A direct rival to Apple's iPod Shuffle, recently released in five fruity colourways and priced at £55, the Zen Stone certainly wins the price war.

Creative will be promoting the Zen Stone's suitability for use as a secondary MP3 player, perfect to chuck in your gym bag or take out jogging, while we think they'd make fantastic "mini-me" for your full-fat Creative Zen.