The Breakthrough Breast Cancer charity celebrated its tenth anniversary last year, and the cash it has raised in that time has already paid for the UK's first dedicated breast cancer centre.
But that doesn't mean the battle is won - far from it.
Each year there is a new T-shirt to mark the appeal and it's still one of the season's must-haves and in our opinion is the best fashion statement you can make.
This simple online presence displays the T-shirt, modelled by a selection of the world's most beautiful women (and not a size zero in sight, thank goodness), and also gives you a rundown of the charity's remarkable achievements.
The T-shirts are available from tomorrow.www.fashiontargets.orgfeedback form
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