Joost looks to indie market for breakaway content

Joost, the internet television platform set up by two of the founders of VoIP service Skype has turned to indie publishers for content.

The relatively new internet TV platform has signed a string of distribution partnerships with independent film and television producers in an attempt to differ themselves from the mainstream.

Involved in the new deals include ALL3MEDIA International, Alliance Atlantis, September Films and Wall to Wall as well as independent distributors IndieFlix and Shorts International.

"Giving independent film producers and distributors a cost-effective, global outlet is one of the coolest things about Joost", said Yvette Alberdingk Thijm, executive vice president, content strategy and acquisition for Joost.

Joost is currently available in an expanded beta, and offers instant messaging, channel chat, ratings, message boards and news tickers alongside the core TV offering.