Sony has confirmed that the official UK launch of its new PlayStation console will be at Virgin Megastores, Oxford Street at 0000hrs 23rd March.

Gamers mad enough to queue up will be able to grab official PlayStation merchandise and incentives for the first customers to collect their PlayStation 3 from the store as well as camp out in store from 12.00 PM noon on Wednesday 21st March to secure their place.

Virgin has agreed to turn the lower ground floor of the store into a “campsite” to ensure fans stay comfortable and safe.

Entertainment and refreshments will of course be provided plus a whole load of surprise events and happenings!