Sony Ericsson got a movie marketing deal with the king of cool, James Bond; Sweex apparently signed one with Mr Bean.
The company is now offering their Blaze MP4 player as a Limited Edition with Mr Bean's Holiday trailer preloaded on to it.
Those who buy it will also be eligible to win a ticket to premiere.
The Limited Edition of the Blaze is available in 1GB black and pink and 2GB black, which cost £48 and £60 respectively.
The devices play video and music, and are bundled with earphones and a USB cable.