Sony has announced that it's giving away copies of Casino Royale on Blu-ray to the first 500,000 registrants on the Playstation Network in Europe.
It's not as if PS3 owners will need a carrot to join the Network, as it will give them access to games services and multiplayer games.
"The Playstation Network unlocks the broad range of interactive entertainment features of Playstation 3", said Darren Carter, VP Brand and Consumer Marketing.
"It's easy to set up, offers free online gaming, has great tools for staying in touch with friends and family, and includes a wide variety of content for download through the PlayStation Store."
"Casino Royale not only makes the most of the features and capabilities of the Blu-ray format, but is one of the most exciting and entertaining movies to debut on Blu-ray this year."