Sky is launching a new triple bundle of services to better compete against NTL Telewest.
See, Speak, and Surf is Sky's latest package, which offers landline telepone, broadband, and TV service to around 70% of the UK.
The deal costs £37, which includes an £11 a month BT line rental, plus an initial £20 connection fee.
The TV service includes all 6 of Sky's Entertainment mixes, while broadband promises up to 8MB download speeds and comes with a free Wi-Fi router and security software.
The telephone service includes Sky Talk Freetime, with free evening and weekend calls.
“With the launch of See, Speak, and Surf, we're making it simple to get more from Sky ... Our aim is to bring together TV, broadband, and telephone in a way that challenges the established players, and raises the bar for quality and value”, said James Murdoch, Sky's CEO.