O2 announces exclusive mobile content for Lord of the Rings

O2 is banking on the popularity of the upcoming live stage production of The Lord of the Rings and is producing mobile content to tie-in with the production.

Through O2 Active, customers will be able to get advanced tickets through a dedicated customer service number, and are also eligible to attend an exclusive preview night for O2 customers only.

A mobile blog written by production and cast members will give insight to the behind-the-scenes goings-on, and of course, the obligatory exclusive ringtones and screensavers will also be available.

The Lord of the Rings stage production will debut on 19 June, with previews starting on 9 May. The show is based on the books, and has been launched to coincide with the 70th anniversary of JRR Tolkein starting to write the book.

Tickets cost from £10 to £60 for O2 customers, and are available from 0870 162 0290.