, the search engine, has launched a new instant online search and win mechanic, "Challenge Ask".

In what seems like a blatant attempt to encourage people to use the site more, every time logged in members search for something they are entered into the chance to win a prize.

Users can win a selection of prizes ranging from Vespa Scooters, Sharp TVs and BlackBerry Pearls and the competition.

To increase their chances those wishing to enter the competition are being encouraged to download the company's toolbar.