You ain’t nobody if you don’t have your own trackie
It seems that celebrity is no longer complete without the sportswear tie-in. Before you start clamouring for the Jady Goody marathon range, it is the turn of Hollywood babe Scarlett Johannson.
Miss Johannson seemed to be keen to emphasise that the range would be designed for normal women. Scarlett, 21, said "It's casual urban streetwear that's fitted to my body. So I know they'll fit a regular person … I'm never going to be 5ft 11in and 120lbs. But I feel lucky to have what I've got”. We wholeheartedly agree.
The President and CEO of the company, Paul Harrington, added: "Scarlett embodies the pulse points of our brand - individuality, authenticity and a life lived to the fullest in perpetual motion". "These characteristics make her the perfect fit for our new women's campaign."
That and the fact that she is probably one of the biggest names on the big screen at present.
The range, known as Scarlett ‘Hearts’ Rbk, joins a number of high profile deals between the sportswear giant and celebrities, such as 50 Cent and Nelly. The range is due to appear in spring 2007.