No one wants for a million bucks

An internet domain name auction held last Friday failed to attract the bidders its sellers were hoping for. was expected by domain asset management provider to be hot property, and had a $1 million reserve on it, but didn’t sell, and is therefore now for sale in a silent auction. It is believed at the moment to be used by, an artists’ collective, who use it as a “private destination” for their artwork.

Other domain names did drum up considerable interest. is reported to have sold for $1.5 million, while pulled in $200,000, while went for half of that.