An internet domain name auction held last Friday failed to attract the bidders its sellers were hoping for. was expected by domain asset management provider to be hot property, and had a $1 million reserve on it, but didn’t sell, and is therefore now for sale in a silent auction. It is believed at the moment to be used by, an artists’ collective, who use it as a “private destination” for their artwork.

Other domain names did drum up considerable interest. is reported to have sold for $1.5 million, while pulled in $200,000, while went for half of that.