Alienware is attempting to improve the community spirit of its customers by launching a campaign entitled “Come Out and Play”.
The company poses the question, “Are you a player?” to consumers and is inviting them to a series of events and online gaming competitions, details of which can be found at www.alienware.co.uk/prcoap.
The website lets visitors upload pictures or videos that show how they play games, music, sport, or other activities. Some gamers will be challenged by Alienware employees in online showdowns, held on Alienware’s game servers.
Other features on the new website include game demos and videos, as well as a virtual tour inside the Alienware hanger, to see new systems.