British Airways to offer Google Earth holiday views
British Airways and Google have teamed up to offer visitors who come to the BA website the chance to see where they are going via the search engine's Google Earth mapping application.
Travellers will be able to zoom in on their destination of choice before taking up the airliners World Offers promotion.
British Airways has said that it has created special "layers" of information for Google Earth to enable visitors to ba.com to see popular tourist hotspots and their proximity to their chosen hotel.
"It allows customers to familiarise themselves with the local area, hotels and amenities through Google Earth. Be it families checking how near their Florida hotel is to Disney World, their Caribbean resort is to the beach or avid skiers comparing the topography of different pistes - there's something for everyone", Jayne O'Brien, head of brands and marketing communications at British Airways, said.