Coca-Cola and iTunes summer promotion

The perfect "pop" partnership?

15 May 2007 9:48 GMT / By Amy-Mae Elliott

Coca-Cola has announced that it is teaming up with iTunes on what they claim is Europe's biggest music promotion ever, spanning 17 European countries and running from May until the end of August.

As part of the promotion, Coke and iTunes will give away songs from the iTunes Store in over 2 billion promotional packs of Coca-Cola, Diet Coke and Coke Zero.

The promotion will also offer customers the chance to win free iPods and attend some of the 100-plus Coke and iTunes sponsored summer concerts across Europe.

The promotion will be launched at the Cannes Film Festival with a special live performance from Faithless, who have recorded an exclusive track for Coke and iTunes and collaborated with designers Paranoid on a limited-edition, aluminium Coke bottle.

The Coke and iTunes summer concerts will see big name headline acts playing with newer acts from Coca-Cola's grassroots programme that allows undiscovered artists to upload their music on Coke's website (www.coke.com/music).

All of the concerts will be recorded and then made available as downloads and podcasts exclusively on iTunes.

The 17 countries where the concerts will take place are Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK.