CinemaNow has taken the wind out of competitor Movielink's sails by unveiling its download-to-burn service.
It will allow customers to burn movies they buy online to DVDs that can be played in a standalone DVD player.
The films that are available in the download-to-burn service are older titles, like 2003's "Charlie's Angels" and 1992's "Scent of a Woman".
Movielink announced recently that it had licensed the software so that it could offer a similar service soon, but that deals with movie studios hadn't been ironed out yet.
It seems CinemaNow has beaten them to it.
"This is probably the most important product release we've had since we started" in business in 1999, said CinemaNow Chief Executive Curt Marvis to Reuters.
"Our customers have been asking for a long time to be able to burn disks, and they want to play them on their DVD players."
CinemaNow's offering will include films from Walt Disnety, Metro-Goldwyn-Mayer, Sony Pictures, LionsGate, and Universal.
Prices will start at just $8.99, which will include full DVD content like interviews, menus, and games.
However, only one copy can be burned.