Virgin Mobile is rewarding England fans who travel to Germany with a free kebab after each match.
England fans with Virgin Mobile phones who are staying at the England fans' campsite in Aachen, Germany, can text the word "kebab" to 26666 in order to receive a mobile phone voucher entitling them to a free "meal".
The Virgin Mobile "kebab emporium" will stay in Germany for the duration of England's campaign in the World Cup.
Steve Rogan, head of sponsorship, Virgin Mobile said, "We want England fans to be match fit and ready to give our boys all the support they can muster".
"The post-match kebab has become a ritual in towns up and down the country so offering fans a taste of home while they are on foreign soil might help."
The kebab emporium will reappear at various events around the UK throughout the summer.