For the fashion conscious, Orange has announce it is launching two of their most popular handsets in new colours.
The Motorola RAZR V3i now comes in a deep violet casing exclusively from Orange, while the Nokia 6233 is available in white to match your iPod.
Devices Director for Orange UK, Matthew Kirk, says, "People used to buy a mobile based on its function and style but colour is becoming more important than ever for making an individual statement".
"Two or 3 years ago you would never have seen a purple or white phone. Today, consumers want choice and in response to the demand we'll be introducing a colourful selection."
"By the end of the year we hope to see at least 25% of our range featuring reds, pinks, blues and other lively colour combinations."
Both are free of charge with a £25 Orange contract.
Earlier this month, Motorola and Dolce & Gabbana unveiled a gold coloured MOTORAZR V3i Dolce & Gabbana model complete with gold DG initials.