The industry is rife with rumours this morning that ITV and the BBC are planning to beam television programming straight to mobile phones.
The 6-month trial will be implemented in conjunction with Samsung and LG, according to some reports, and will use the same technology as digital radio broadcasts. Radio companies Chrysalis and UBC Media are also reported to be taking part in the trial.
From the BBC's programming line-up, News 24 will be available on mobile handsets, while ITV has not yet revealed what it will broadcast.
The fee for the service will most likely be around