The website of the day today is a sort of Panini football sticker book for your mobile phone.

The mSwaps is a free to download mobile application that features 50 full-colour, high resolution caricatures of the members from the English squads of 2006 and 1966 as well as a number of all time legends, such as Paul Gascoigne, Bobby Robson and Stuart Pearce.

Sold in packs of 6 for £1 footie fans will be able to purchase packs of three random mSwaps, and trade duplicates or swapsies with friends in exchange for cards needed, all from their mobile handset.

Collectors can even manage their mSwaps, search friend's mSwaps for cards they need, view rankings, and discuss all the latest World Cup events in the forums via a java enabled mobile phone.

To celebrate the World Cup, mSwap is also offering an Xbox360 to a lucky contestant who completes an entire collection. Wallpapers and ringtones will be awarded for all users completing either one of the two squads, or collecting all of the legends.

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