Paris Hilton to become gaming icon

Paris Hilton is set to become a gaming icon following deal with Gameloft to develop and produce a series of mobile phones featuring the Hilton heiress.

The first title in the series will be geared to tweens/teens and fans of Paris Hilton. Additional games scheduled for production will be aimed at both male and female fans of Ms. Hilton.

Gameloft, who already works with sporting celebs such as baseball star Derek Jeter, golf pro Vijay Singh and European footballer Djibril Cisse announced that it has signed a long term licensing agreement with Paris Hilton Entertainment Inc.

"She is a model, a fashionista, an actress, an entrepreneur and a pop culture force of nature whose appeal is recognized the world over. Mobile games based on such a significant personality as Paris Hilton will be an excellent addition to our diverse slate of games", added Michel Guillemot, president, Gameloft. "She is a universal brand that surpasses all boundaries."

Mobile phone gamers will be able to get their hands all over the new game when it launches this summer.


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