Dualit, the company behind those swish £150 toasters, has decided to launch a digital radio, that rather disappointingly doesn't make toast.
Designed to complement other products in the Dualit collection the new radio promises DAB and FM reception and a polished aluminium casing and softly rounded corners similar to its Vario toaster.
Sound is provided by the 8W, 4-inch speaker and there are a measly five presets for FM and DAB modes allowing you quick and easy access to a few of your favourite radio stations.
Between the two control knobs on the top of the unit is a large white-on-blue easy-view LCD display.
The radio incorporates a built-in rechargeable NiMH battery and promises 3-4 hours in DAB mode and 7-8 hours for FM.
Those short of a kitchen timer will also be pleased to hear that the radio has one built in so you don't burn the dinner.
The Dualit DAB radio comes in three colourways: polished aluminium, black and cream, and will be available in the UK from mid-May 2006 at John Lewis.