Fujifilm CompactFlash on Arctic adventure

Fujifilm has announced that its CompactFlash cards have been selected for Adventure Ecology's epic expedition across the ice of the Arctic ocean, from Russia to Canada via the North Pole.

The rise in global temperatures means this transcontinental ice route may soon be inaccessible by man, and the images documenting the team's journey may become our last record of this path.

Britons David de Rothschild and photographer Martin Hartley, make up part of the four-person team, departed early-March from Cape Arctichesky in Russia and are travelling across the ice towards the North Pole, then on to Canada. The trip covers 1,240 miles, and, if completed, will be the first time that Britons have made the surface polar crossing from Canada to Russia.

Images and reports detailing the expedition's day-by-day progress can be found at www.adventureecology.com as well as other interesting information.

Capturing images in such extreme conditions is a challenge in itself; Martin Hartley chose memory cards that can withstand temperatures as low as -50ºC. The explorers need 100% reliability in the technology, as replacing a memory card without gloves could result in severe frost-bite.

The high performance Fujifilm cards have been designed to perform in these extreme conditions. The cards' components and metal casings have been specially selected to allow the card to be fully operational at -50ºC. In addition, the cards' low power circuitry and auto-sleep function make efficient use of the battery power of the supporting camera.

Duncan Way, Fujifilm's Senior Product Manager for Digital Media, said: "Our technicians relished the challenge of creating products that the Adventure Ecology team could rely on in such an extreme environment. Fujifilm has a strong reputation for developing trustworthy and reliable products and these cards join a well-established range of Fujifilm media storage. The journey these brave explorers will embark upon is nothing less than historic and we were honoured to help document this trip for future generations. If we can do our bit to raise awareness of the potential impacts of climate change, then we'll be especially happy".

Martin Hartley, Adventure Ecology team member and photographer, said: "As a film user, Fujifilm came to be a brand that I could rely on - it follows that I would want the same level of reassurance when I record my images on digital media. Although the safety of the explorers is any expedition's first preoccupation, getting the images back safely is our number two priority. We're hugely excited by the challenge ahead and know that with the help of Fujifilm, our equipment won't fail us".

The adapted expedition Compact Flash cards are not commercially available at the time of writing, however special enquiries can be addressed direct to Fujifilm UK.