Apple has announced a global competition that could see one lucky winner walk away with a 20-inch iMac, ten 60GB iPods, and a $10,000 iTunes Music Card to jumpstart their digital music collection.
In addition, Apple will create a full-ride scholarship in their name to a world-renowned music school.
The reason? Because the company has almost sold 1 billion digital downloads across its 21 country stores.
Furthermore, music fans who download every 100,000th song will receive a prize package featuring a black 4GB iPod nano and a $100 iTunes Music Card.
With 950,916,584 songs sold so far and the counter moving faster than seconds there isn't much time to win.
The company did a similar stunt when it came to selling the millionth track in Europe and the US. In the Europe wide competition Apple announced that the 1 millionth song was downloaded by Ken Reist from Steenokkerzeel near Brussels. He decided to download the Mozart album "The Magic Flute".
For his precision timing, Mr Reist won a 17-inch iMac G5, a 30GB iPod, 10,000-song Gift Card to fill it and two tickets to see Robbie Williams live in concert on his 2006 tour.
More information about the 1 billion song competition can be found at http://www.apple.com/itunes/1billion/