Forget ring tones, forget voice tones, the next big thing according to Samsung and Orange is going to be VibeTonz.
Samsung is set to launch a new phone that vibrates to music and games to immerse you into the action.
Jointly developed with Immersion, the people responsible for the vibration technology in gaming controllers, the phone will feature technology that embeds a huge range of "vibro-tactile" sensations into the mobile handset.
The company suggests the technology can be used for mobile gamers to accurately feel the recoil of gunshots, the jolt of punches and the acceleration of cars or mobile messaging to be personalised with vibration-based heartbeats, growls and hugs.
The new VibeTonz as they are called will launched on Tuesday 24 January and Pocket-lint has been invited to the launch.
We will keep you posted.