London is to get its first store dedicated to selling accessories for Apple's iconic iPod MP3 player and nothing else.
The three-storey self-titled ‘geek boutique' will be located in Liverpool Street on the edge of London's business district and be an extension of the popXpress website which already sells iPod accessories online.
It is the first of 12 more stores planned to be opened nationwide by the end of 2006 and is due to open on 21st November in time for the Christmas rush.
“We have been planning the rollout for over a year and our plan is to have a second London West End store open before Christmas and twelve more stores nationwide by the end of 2006”, said Jonathan Cole, CEO of popXpress.
Each store will carry Apple's full iPod range, accessories and a vast array of third party products. The company has also commissioned a large range of luxury items that include gold and silver plated nanos and lanyards, exclusive to popXpress and the shop.